The Great Realignment

Are you ready for The Great Realignment?

There’s been a lot of talk about the ‘Great Resignation,’ as people quit their jobs, and this is now turning into the ‘Great Reshuffle,’ as people reconfigure their careers to allow for better work-life balance.

But there’s something deeper going on here: it’s the Great Realignment – as people seek more meaning and enjoyment in the work they do, seeking jobs and businesses that better align with who they are.

You can watch the video here.

I’ve created a course to help people work out what career or start-up will give them this alignment, and the first exercise is free:


Justin Cooper is the founder of Brand Purpose .Co, which helps employees, business owners and business leaders to define their Purpose and leverage it through their work, business or brand in a way that inspires, unites and connects the people they work with.