Looking for Clarity and Direction?

Feeling 'stuck,' confused, or frustrated by your career or business?
Want to visualise your path to success?
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Who's This For?

This is for people looking to:
– Get clarity on the direction of their business, brand or career
– Define their Purpose and Mission
– Remove self-doubt and build self-confidence
– Visualise their success over the next 12 months

Inspiring & Motivating

Need help understanding what inspires you, what you love about your work or business, and how you can make a difference?

Overcoming Doubt

Ready to overcome 'the Imposter,' remove self-doubt, regain your motivation, and to fire on all cylinders again?

Setting Your Course

Want to take control of your own destiny and build your career or business 'on Purpose' - so you feel lighter, clearer, and more motivated?

Provide your details below to get your first day free

Inspiration for your career or business

The 12 days of Purpose is an inspirational course that takes you on a journey to visualise and plan your success over the next 12 months. 
It’s a 4-week course that includes weekly one-on-one video coaching sessions with Justin Cooper, supported by course material that includes 12 business meditations, designed to help you get greater clarity and direction for your business, brand, or work.

What students say about the course.
What's included?
What are the outcomes?
Get Your First Day Free!

The first day of Purpose is yours for free – so you can try before you buy, and decide if this course is right for you.

Get your business meditation for free

Justin Cooper

Justin Cooper believes in the Power of Purpose with all his heart.

With over 30 years marketing experience working on global and SME brands in Australia and the UK, and 10 years in Purpose Coaching – Justin is well equipped to guide you on your journey into Purpose.

His approach combines solid strategic branding knowledge with a revolutionary new business meditation technique that uncovers vital information hidden in the subconscious.

Justin is the founder of Brand Purpose Co and the author of Marketing is Dead, Long Live Purposing, a book designed to help people and businesses define and connect with their Purpose, and put it to work in their businesses and brands.