Setting Your Business Intentions

Getting clear on what you want to achieve is half the battle to succeeding. Unfortunately most of us just down know – which makes ‘success’ hard to achieve.


I’m a big fan of Deepak Chopra, and I believe he can teach us a good deal about how we can do business in a new and more intuitive way.

If you’re not familiar with Deepak, he is the author of the Seven Spiritual Laws of Success.

In this book, he explains how the laws of nature can be applied to anyone’s life to deliver greater happiness and success.

Law number 5 is centred around the importance of setting an intention for what you desire.

Most small businesses don’t do this. According to a 2018 survey, 80% of them don’t have a written business plan. Even those that do have one, probably go through a very rational process to create their plan, and so it’s probably not reflective of what they really want to achieve deep-down.

So I thought I’d share a simple technique for starting the process of setting an intention for what you want to achieve in the next 12 months. Even if you decide you don’t need a formal business plan, it will provide you with something to aim for. And if you do go down the path of writing a (new) business plan, it will give you a foundation to build on.

 OK let’s go…. 

Step 1: Create your Intention.

Sit with a blank piece of paper.

Close your eyes and relax.

Focus on your breathing so your in-breath is slow and deep, and your out-breath is long and complete. Use this slow, rhythmic breathing to help relax you even more.

Set your intention that you will imagine the perfect scenario for you and your work/business.

Imagine being transported forward by one year.

Imagine where you could be and who you could be with.

Where are you? Who is with you? (if anyone) What have you achieved?

Spend at least 5 minutes doing this exercise.

Then open your eyes and write down what you imagined, in the following format:

 I want….

 To be…                        (Describe your role)

To help…                     (Who will be your customers / colleagues?)

To achieve…               (What outcomes will you deliver for those customers / colleagues

So I can become…      (Describe how doing this work will make you feel)


Exercise 2: Start manifesting it.

Now we’re going to use a little quantum physics to help achieve what we want.

The idea is simple: whatever we put our attention on manifests into our reality.


Because everything is energy. A chair is the same as a thought — they are both made up of subatomic particles, which consist of an impulse of energy and information.

So what you focus on is where the energy will flow.

a) Put up your Intention on a wall or a fridge in your home or workspace.

b) Read it out loud every day for 21 days in a row.

This is the minimum time physiologists believe it takes us to form a new habit. If you’re having fun with this, carry on to 66 days – which is even more effective.

c) Keep a weekly diary of the things you did, or other people did, and the things that happened which are helping you move towards your intention.


What you do next is up to you. After the 21 days you can either decide that your intention isn’t serving you, and try doing this exercise again, or you can stick with it.

If you need help defining your intention and manifesting the outcomes you want, please check out my course The 12 Days of Purpose or get in touch for a chat.

Good luck and happy manifesting!


Justin Cooper is the founder of Brand Purpose .Co, which helps employees, start ups, business owners and business leaders to define their Purpose and leverage it through their work, business or brand in a way that inspires, unites and connects the people they work with.