What makes for a great communication?
I love this ad for Four Brothers Espresso – it’s simple and smart.
Whether you are posting on social or broadcasting an ad – I recommend that your communications are always:
1. Engaging and/or entertaining
2. Designed to address a genuine problem or need
3. Well branded
4. Aligned closely with your Brand Positioning / Promise
If they are not – it is better to postpone your campaign until you have all four elements locked in.