Marketing is Dead
Long Live Purposing

The Purpose Book

Today’s customer is looking for an authentic connection with the brands, companies and people they buy from and work with. Unless you are clear on the Purpose behind the product or the service you provide, you can’t give it to them. Which means you risk attracting the wrong prospects and opportunities.

Define Your Purpose, then Put it to Work.

This unique book will help you understand and explain your Purpose, so you can connect with and attract like-minded customers, consumers, and business partners. It will give you a new and authentic way to differentiate and market your brand.

Reader Reviews

“An entertaining and insightful read about the new purpose-based approach to communicating corporate and individual identity. ”

— Katie Greenstock

“…a must read. Thought provoking, compelling and practical, this book is filled with useful ideas and exercises. You will be amazed at how much clarity you gain towards expressing your unique purposeful brand. ”

— Dr Kerry Baxter

“it was great! It felt like Justin were speaking directly to me, and it was interactive – so rather than simply reading the book, I thought on what had been said, then and there. Good work!”

— Paul Koenig

Buy your copy now

Click here to get your copy on Amazon.