Today’s customer is looking for an authentic connection with the brands, companies and people they buy from and work with. Unless you are clear on the Purpose behind the product or the service you provide, you can’t give it to them. Which means you risk attracting the wrong prospects and opportunities.
This unique book will help you understand and explain your Purpose, so you can connect with and attract like-minded customers, consumers, and business partners. It will give you a new and authentic way to differentiate and market your brand.
“An entertaining and insightful read about the new purpose-based approach to communicating corporate and individual identity. ”
“…a must read. Thought provoking, compelling and practical, this book is filled with useful ideas and exercises. You will be amazed at how much clarity you gain towards expressing your unique purposeful brand. ”
“it was great! It felt like Justin were speaking directly to me, and it was interactive – so rather than simply reading the book, I thought on what had been said, then and there. Good work!”