The path to Brand Purpose.
People’s interest in exploring their Purpose has increased dramatically in the 10 years since I created my first program designed to help people ‘discover’ the Purpose of their work/brand, and […]
Author: Justin Cooper
Why a ‘Brand Promise’ is better than a USP
The term ‘USP’ (Unique Selling Proposition) has been around for a long, long time. It’s a statement that explains what makes a brand unique from its competitors. It has been […]
Your Brand is a Reflection of You.
The key to building an authentic brand is to ensure it reflects who you are – as a business founder, owner or leader. Here are the key steps to building […]
How Authentic is Your Business?
Here are five ways to tell if your business and/or brand or work is genuinely Authentic: (Give yourself a score out of 10 for each – where 10 is “yes, […]
The Power of Purposing
When you’re ready for a new direction, don’t fall back on Plan B. A friend and business contact of mine called me with a dilemma he was facing. He had […]