How Authentic is Your Business?

Here are five ways to tell if your business and/or brand or work is genuinely Authentic:
(Give yourself a score out of 10 for each – where 10 is “yes, 100%” and 0 is “no, not at all.” Be honest with yourself; this is just for your own use)

1. You LOVE the work you do.
Do you (and/or your team) really love your work – does it inspire you, and feed your soul? When you think about your work does it lift your spirit?

2. You are genuinely driven by what you do.
Are you (and/or your team) utterly inspired by your work, business or brand?
Do you (and/or your team) feel like you are on a Mission to do something worthy and worthwhile? Do you understand the higher purpose behind your work, business or brand? Or is it just a means to an end – with that end being money?

3. You you know why you do what you do, and you can easily explain your ‘Why’ to others.
Do you have a clear understanding why you do the work you do, and do you find it easy to explain the Purpose behind your brand/business (beyond making a living)?

4. Your work makes a difference to people’s lives.
Does your work make a noticeable impact on your customers? Does it change the way they think, improve their lives, or make a difference in some way?

5. You attract the right kind of customers and/or opportunities every time.
Do you attract customers or business opportunities that are a perfect fit for you and result in you working with people who appreciate what you do for them?

How did you do?
If you scored 40 or more then you are clearly working on what inspires you and inspires others – and your business or career is Authentic. If you scored less than 40 then it might be time to re-think what you’re doing and how you’re doing it. Because inauthenticity in business simply isn’t sustainable in the long-term.