How to Create a Great Ad

What makes for a great communication?

I love this ad for Four Brothers Espresso – it’s simple and smart.

Whether you are posting on social or broadcasting an ad – I recommend that your communications are always:

1. Engaging and/or entertaining
2. Designed to address a genuine problem or need
3. Well branded
4. Aligned closely with your Brand Positioning / Promise

If they are not – it is better to postpone your campaign until you have all four elements locked in.

Justin JG Cooper is a Brand Consultant and Purpose Coach, the founder of
Brand Purpose .Co, and the author of Marketing is Dead, Long Live Purposing.