Stay open to what’s in front of you.

Are you open to a different way of achieving your goals?

It’s a old statement that is as true today as the day it was written back in the 1920s. But thanks to our rational brain bias we tend to have a closed mind when it comes to anything that threatens to derail us from achieving the plans we have made.

But what if we changed our perspective and opened our minds to new opportunities that appeared right in front of us?

What if they turned out to offer better, faster and (dare I say it) more interesting/fun ways of achieving the same goals that we had never conceived?

Justin JG Cooper is is a Purpose Consultant, the founder of Brand Purpose .Co, and the author of Marketing is Dead, Long Live Purposing.