Small Business
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Attract the Right Customers
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The right customers ‘get’ you. They share the same beliefs and values as you, and they appreciate what you do for them. They are easy to work with, so you do your best work for them.
The wrong customers don’t get you. They don’t align with your values, so you struggle to do your best work for them, and they tell you so.
The key to attracting the right customers is to share your Purpose and explain what you believe in and why you do what you do. That allows your prospects to decide if you are right for them. If they are, they contact you. If they’re not, they don’t.
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About Your Consultant.
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My name is Justin Cooper, and I believe Purpose is essential to success in business, because it inspires, motivates and attracts the right people to work together.
Having spent 30 years in brand marketing I’ve seen a massive shift in the way people buy. They used to buy on image, now they buy on values. They are looking for like-minded people who share their beliefs. It’s the law of attraction in business.
My Mission is to unlock a deeper connection between you and your brand, and to help you explain what you do in a more authentic, unique, and compelling way – so you can attract the right customers, talent, and business partners.
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Get a quote.
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Want to chat?
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