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Crafting Your Brand Promise
- Business owners looking for a more authentic way to stand out from the crowd
- Start-Ups looking for a stronger competitive edge
- Brand owners seeking clarity on the 'Why' that drives their brand
1. Brand Story (Positioning)
- Explains the what, why, how and who of your brand
- Becomes the foundation for all your written and verbal communications
2. Brand Identity
- Your Brand Pyramid defines the DNA of your brand identity
- Proves the inspiration for brand creative such as logo, website, and online promotion
3. Mood Board
- Brings your brand personality to life
- Provides a visual guide to your brand's personality that guides advertising creative
4. Coaching sessions
- Guide you on how to use your Brand Story across your business
What Are The Outcomes?
You complete 3-4 online exercises, designed to bring out your story - each taking around 30 minutes each
I host 3-4 x 60-90 minute Zoom sessions with you, to go deeper into your Purpose & unique offer
I develop your story, identity and mood boards based on what you share with me - so it is true to your Purpose
The complete exercise takes around 3-6 weeks, depending on your availability
What My Customers Say
As two sisters launching a new business our ideas and purpose were feeling fragmented and tangential. It was essential that we were aligned and on the same page.
Justin did just that – he took from each of us and brought all the useful and fabulous elements of us both and meshed them into something we both could be proud of, and something that resonated with us both. Justin is a delight to work with.
Nicki L’Green – Co-Founder, Frankly Wild.
Working with Justin, I have experienced a turnaround in my business like I’ve never seen before. Within a few days of my session with Justin I booked my first virtual event for over 200 people.”
“If you are lacking some clear purpose and vision in your brand, Justin Cooper is brilliant in helping you unblock that journey. Highly Recommended!
Dene Menzel – Director, Branthem.
