1. Can you explain what makes your business genuinely unique from your competitors?
Hint: These are your superpowers that make you who you are.
2. Are you (and your team) highly motivated by the work you do?
Hint: Do you / did you enjoy Monday mornings?
3. Can you (and your team) explain the bigger Purpose behind the work you do?
Hint: Not because of the money or rewards, but because it inspires you in some way.
4. Can you explain your mission - i.e. what your business is here to achieve?
Hint: Apart from making money, do you know what you are here to change in the world?
5. Can you explain how your business makes a real difference to your customers' lives?
Hint: Can you name the things you do that adds real value to people’s lives?
6. Have you clearly defined the values and cultures of you business?
Hint: It could be what you do and/or the way in which you do it.
7. Do you (and your team) adhere to your values every time you do business?
Hint: If you ever doubt yourself, you need to lower your score.
8. Do you (and your team) have a clear vision for the future of your business?
Hint: Do you know how you will succeed?