The path to Brand Purpose.
People’s interest in exploring their Purpose has increased dramatically in the 10 years since I created my first program designed to help people ‘discover’ the Purpose of their work/brand, and
Why a ‘Brand Promise’ is better than a USP
The term ‘USP’ (Unique Selling Proposition) has been around for a long, long time. It’s a statement that explains what makes a brand unique from its competitors. It has been
Your Brand is a Reflection of You.
The key to building an authentic brand is to ensure it reflects who you are – as a business founder, owner or leader. Here are the key steps to building
How Authentic is Your Business?
Here are five ways to tell if your business and/or brand or work is genuinely Authentic: (Give yourself a score out of 10 for each – where 10 is “yes,
The Power of Purposing
When you’re ready for a new direction, don’t fall back on Plan B. A friend and business contact of mine called me with a dilemma he was facing. He had
Say No to Plan B.
When you’re ready for a new direction, don’t fall back on Plan B. A friend and business contact of mine called me with a dilemma he was facing. He had
Stay open to what’s in front of you.
Are you open to a different way of achieving your goals? It’s a old statement that is as true today as the day it was written back in the 1920s.
Dream Big.
What is the ‘big dream’ that underpins your business? If you don’t have one, you will always struggle to grow to your full potential.