Don’t Start with Why
I have long been a fan of Simon’s Sinek’s work, and in particular his book ‘Start with why.’ In it Simon shares his ‘golden circle’
Who is your real ideal customer and how do you reach them?
Does your current marketing program attract tyre-kickers? You know who I mean: the ones who are always trying to get a cheaper price, who don’t
Purpose is Spreading up the Food Chain
If you run a business or you’re in business, this article is well worth a read: “Small Brands Are Challenging Big Brands With a Commitment
Make Time For ‘Why’
In business it’s easy to get stuck in the ‘what’ and the ‘how.’ After all, it’s what we humans are designed to do. We have