Ready to REINVENT Yourself?
Looking for a change in direction? Need clarity for your career, business, or start up? Ready to set course for a new direction?
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Get Your First Day Free!

The first day of Purpose is yours for free – just click on this link.

Who's This For?

This is for people looking to:
– Make a fresh start with their career, a new business, and/or their life
– Remove self-doubt and rediscover their self-confidence
– Get clear on their direction
– Visualise their success over the next 12 months

Inspiring & Motivating

Need help understanding what inspires you, what you love about your work or business, and how you can make a difference?

Overcoming Doubt

Ready to overcome 'the Imposter,' remove self-doubt, regain your motivation, and to fire on all cylinders again?

Setting Your Course

Want to take control of your own destiny and build your career or business 'on Purpose' - so you feel lighter, clearer, and more motivated?

What our students say about the 12 Days of Purpose.

It opened up a whole new way of thinking for me.  It made my business life more exciting and more rewarding.  It’s an opportunity to take the pressure off yourself and expand your mind and your potential.

Gordon Lang – Director, Enterprise Matters.

It gave me a lot of clarity around my business and what steps I could take to make sure it was aligned with my personal values and my personal aspirations.

Sophie Anapliotis – Director, Real Estate Geelong.

12 Days of Inspiration.

The 12 days of Purpose is a fun and inspirational course that takes you on a journey to visualise and plan your success over the next 12 months. 
It’s a 12-day self-paced online course delivered through 12 guided meditations, helping you develop a more mindful and purposeful approach to your business and /or work.

What's included?
What makes this course unique?
Get Your First Day Free!

The first day of Purpose is yours for free – just click on this link.

Justin Cooper

Justin Cooper believes in the Power of Purpose with all his heart.

With over 30 years marketing experience working on global and SME brands in Australia and the UK, and 10 years in Purpose Coaching – Justin is well equipped to guide you on your journey into Purpose.

His approach combines solid strategic branding knowledge with a revolutionary new business meditation technique that uncovers vital information hidden in the subconscious.

Justin is the founder of Brand Purpose Co and the author of Marketing is Dead, Long Live Purposing, a book designed to help people and businesses define and connect with their Purpose, and put it to work in their businesses and brands.