The Purpose Visualisation
What is the Purpose of your Business, Brand or Work?
What’s the ‘Why’ that drives you?
What inspires about this business, brand or work?
If you’re here because you are reading Chapter 8 of Marketing is Dead: Long Live Purposing and you saw the link to this Visualisation, then you made it!
If not – welcome: you’re going to love this exercise!
This exercise is designed to help uncover your Business Purpose, to uncover and give you greater clarity around what you love about your work/business/brand, what you / it stands for, and what inspires you most about your work. It’s the big ‘Why’ behind the ‘What’ and the ‘How’ of what you do.