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Purple Hat Experience.

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Define your Purpose and align it with your People, Organisation and Brand.

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Are you a business leader who is interested in developing a Purpose-led organisation?

Do you run a team of 20-100 people who you’re looking to inspire at a deeper level?

Are you ready to adapt your company culture, brand offer and/or your communications so they fully align with your Purpose?

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I am offering my new Purple Hat Experience valued at over AUD $20,000 at the very special price of $9,950 for one leader and his or her organisation. 

My Offer:
I will guide you through my entire process from start to finish at no charge. This involves:

1. Working with you to Emerge from the Forest to get clarity of your organisation’s Purpose and Mission, and to creating your Authentic Brand Promise – defining what makes it genuinely unique.
2. Hosting online sessions with your team around a virtual camp fire to win their Hearts and Minds and to incorporate their input to refine the Purpose and Promise.
3. Hosting online sessions with your team to Align the Arrows  to determine how the culture, business practices, brand identity, and communications need to change so they align with your Purpose.

In Return :
I will provide the whole process at a 50% discount to the normal fee, and in exchange request access to film elements of the workshops (at your discretion), and if you are totally happy with the results, the ability to secure video/written testimonials from you and some of your team members. 

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What are the Benefits?

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1. Clarity for you on your organisation’s genuine Purpose, Mission and Promise
2. Team involvement with and commitment to delivering your Purpose, Mission and Promise
3. Roadmap for the changes needed to align your culture, brand and communications with your Purpose

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Who is eligible?

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To be eligible for the free program, you must be:

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How do you apply?

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To apply please complete the short application below providing your details and outlining why you are interested in this program.
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What Outcomes Can You Expect?

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1. Clarity on your business / brand Purpose.
2. Clearer understanding of what you offer that is unique.
3. Definition of the deeper benefits you bring to your customers.
4. A Purpose and Mission statement for your business / brand.
5. Team engagement and active involvement in defining your Purpose.
6. Clear guidance on what you need to change within your culture, offer / delivery, brand identity and communications to align with your Purpose.

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About Me.

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I have worked in global brand and SME marketing for 30 years, managing brands and running teams. I have spent the last 8 years developing my skills as a Purpose coach and consultant.

My visualisation technique has been successfully tested with over 200 business owners and managers in the past 8 years.

I help business owners and leaders define their Purpose, and to align this with their business cultures, marketing, and brand communications that attract the right business partners and customers.
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What clients say.

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“Justin’s purpose-driven approach to brand development is refreshing. His process has helped us to get to the bottom of the ‘why’ behind our company and brands, and to develop authentic marketing communications.”

— Anthony Azizi – CEO, Trinity Constructions

Justin’s work on Danes Coffee’s Purpose & Mission gave the brand an authentic ‘why’ that had previously been missing. It ensured every team member knew how they could contribute to the greater goal in their own unique way, and helped grow sales by 350% in just 2 years.”

— Steven Arnold – Founder, Iconika Venture Brands

“The outcomes were greater clarity of what I do best, a greater feeling of enthusiasm and passion for what I do, and practical ideas on techniques I can use to maximise my effectiveness.”

— Linden Brown – Chairman, MarketCulture Strategies

“Justin has helped me reposition my brand and get my business On Purpose. I find his input to my business essential to maintaining focus and getting strategic and marketing direction.”

— John Whaley – Decker Decking

“Justin takes you on a journey to uncover huge potential that’s locked deep down within your brand. The process is simple to do, easy to understand… but most importantly, it’s true to you.”

—Marc Neumann – NuMe Juices

“I found a lot of courage from the Visualisation process. Before I was scared to stand out and make a difference. Now I never say ‘no’ to an opportunity and spend a lot more constructive time working on my business rather than in my business.”

—Krys Lojek – Krys Lojek Nutrition

“Justin gave me clarity on my vision of where I am taking my business. It anchors me whenever I need to make a decision regarding my brand or business strategy.

—Michele Wienstien – Consultant.

“Gave me a deeper understanding of my purpose and insight into a different approach, rather than cognitive thinking. Made me realise how much passion I have for what I do and my reason behind it. I’d recommend this to any business person who needs clarity.”

—James Harman – Snap Talent Recruitment
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