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Does your team understand your Purpose?
Do your customers know what you stand for?
Are you attracting the right prospects?
Are you ready to try something new?

Start with You.

You are Your Brand

It is an extension of who you are, the culture you create, and the people you work with.

Does your brand reflect the authentic you?

Your customers want to buy brands and work with companies who:
– Are authentic
– Reflect their own values
– They can trust

Unless you can explain this in an authentic and compelling way, the right employees, business partners, and prospects will struggle to find you.

Our Purpose is to help people & brands explain who they are, why they exist, and how they make a difference. We then help them align their culture & brand promise with their people, partners and customers.

We help business leaders and brand owners to:

  • Define their brand Purpose
  • Improve team engagement and unity
  • Attract and keep highly loyal customers
  • Communicate what makes them authentically unique
  • Align who they are with what they offer and who they work with and for
  • Translate this into a 'brand promise' that attracts the right team members, partners and customers

For Business People

Purpose Coaching

One-on-One Coaching & Courses

To help business owners and team leaders to discover and define the Purpose of their brand or organisation.
Details Coming Soon

For Leaders & Teams

Purpose Consulting

Purpose Consulting & Courses

Purpose Alignment & Team Engagement Workshops & Courses
Details Coming Soon
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For Brand Owners

Brand Consulting

Brand Consulting & Courses

Brand Promise Development (Positioning), Brand Naming, and Strategic Marketing Advice.
Details Coming Soon

What we do.

We create:

  • Purpose and Mission statements that articulate your ‘Why,’ inspire and unite.
  • Brand Stories that make a deeper connection with your audience, and which becomes the foundation for all your internal and external communications.
  • New Brand Names aligned with your Purpose
  • Purpose Development and Alignment programs for companies and their teams

We provide:

  • Purpose and Brand Consulting
  • One-on-One Coaching
  • Workshops and Team Engagements
  • Self-Guided Courses
  • Business Meditation Programs

What we stand for.

We believe Purpose is the new secret ingredient – essential for long-term success.

We exist to help change the way people, businesses and brands work:

– From autopilot, to working on purpose.

– From working for the money, to working with passion and clarity, fully aware of what they contribute, and how it sustains and inspires them.

Testimonials

Check out our testimonials For The Animal Totem Experience

“Working with Justin, I have experienced a turnaround in my business like I’ve never seen before. I was stuck, I was under-charging, and was under-valuing myself. I’m ecstatic…within a few days of my session with Justin I booked my first virtual event for over 200 people.”
Dene MenzelFounder at Branthem®
Dene Menzel
"Just thinking about my Animal Totem fills me with everything I have learned about his representation. He’s become a symbol that has increased confidence and conviction in my ideas, with a sense of freedom and vision that I can access at will."
Steven ArnoldPartner - BeingIconic
Steven Arnold
"Justin’s unique meditation exercise allowed me to explore my inner landscape, gain a deeper understanding of my purpose, and define my unique qualities and natural gifts."
Irena GellerOwner of Eat With Freedom
Irena Geller
“I came away with clarity and purpose. Justin is incredibly knowledgeable and supportive and I would highly recommend working with him.”
Cindy ShamesFounder, Believe By Design Business Coaching
Cindy Shames
“Gave me a deeper understanding of my purpose and insight into a different approach, rather than cognitive thinking. Made me realise how much passion I have for what I do and my reason behind it. I’d recommend this to any business person who needs clarity.”
James HarmanCEO, Snap Talent International
James Harman
“I found a lot of courage in my Animal Totem. I realised that I was fearless, not to be messed with. Before I was sitting on the fence, scared to stand out and make a difference. Now I never say no to an opportunity and spend a lot more constructive time working on my business rather than in my business.”
Krys LojekKrys Lojek Nutrition
Krys Lojek
"Justin's animal totem technique has helped me connect with a deeper understanding of who I am, and a better understanding of my gifts and unique qualities. I can now bring these qualities into my business, through my client interactions, and what I offer."
Anne CotterellFounder, Red Leaf Studio
Anne Cotterell
“Justin takes you on a journey to uncover huge potential that’s locked deep down inside you. The process is simple to do, easy to understand… but most importantly, it’s true to you.”
Marc NeumannCEO - Roar Energy
Marc Neumann
"Justin’s guided meditations took me to a deeper place of understanding. They have given me some core insights that I hadn’t previously understood.”
Carolyn Butler-MaddenChief Purpose Activist, The Cause Effect
Carolyn Butler-Madden
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Let's Talk.

To chat about how you can get greater clarity on your Purpose and authentic uniqueness, and how to align this with your brand identity and offer, so you can attract the right people and customers  – please use the link below to book a complimentary 20-minute consultation with Justin Cooper.

Business Meditation: Accessing Hidden Information

The secret to defining your ‘Why’ is not to think about it. Your Purpose is founded on your beliefs and drivers, which lie within the subconscious part of the brain, not the thinking part.  So the quickest way to access purposeful, creative thinking is to relax and tune in to that deeper part of the brain.

It’s also important to unwind and re-set your brain when you are feeling stressed and overloaded with the number of things you need to get done.

Here’s a free 5 minute exercise designed to help you do just that.

Free Audio Experience
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