Don’t Start with Why

I have long been a fan of Simon’s Sinek’s work, and in particular his book ‘Start with why.’ In it Simon shares his ‘golden circle’ model showing ‘Why’ in the

Read More

Make Time For ‘Why’

In business it’s easy to get stuck in the ‘what’ and the ‘how.’ After all, it’s what we humans are designed to do. We have a whole list of ‘whats’

Read More

The Other Butterfly Effect

Are you working on the stuff you should be? Are you doing work that inspires you and makes you feel like you’re really contributing – or are you going through

Read More

Zag Your Business

When it comes to marketing our businesses, most of us like to play it safe and follow the herd. But in today’s market, that’s actually a dangerous move.

Read More