Video Marketing: What to Say and How to Say it
Video Marketing is a great way to promote your business. But what should you talk about? How do you come across natural and authentic? What technology do you need to
Don’t Start with Why
I have long been a fan of Simon’s Sinek’s work, and in particular his book ‘Start with why.’ In it Simon shares his ‘golden circle’ model showing ‘Why’ in the
Who is your real ideal customer and how do you reach them?
Does your current marketing program attract tyre-kickers? You know who I mean: the ones who are always trying to get a cheaper price, who don’t appreciate what you do for
Purpose is Spreading up the Food Chain
If you run a business or you’re in business, this article is well worth a read: “Small Brands Are Challenging Big Brands With a Commitment to Cohesive Purpose.” Purpose is
Make Time For ‘Why’
In business it’s easy to get stuck in the ‘what’ and the ‘how.’ After all, it’s what we humans are designed to do. We have a whole list of ‘whats’
The Other Butterfly Effect
Are you working on the stuff you should be? Are you doing work that inspires you and makes you feel like you’re really contributing – or are you going through
Oscar Wilde was one smart cookie
“Be Yourself, everyone is already taken,” as Oscar Wilde never said.
Zag Your Business
When it comes to marketing our businesses, most of us like to play it safe and follow the herd. But in today’s market, that’s actually a dangerous move.