Start with ‘Who’
I have come to the conclusion that rather than trying to grapple with the illusive ‘why,’ it’s actually easier to start with the ‘who.’
Ready for a different perspective?
Abundance is a fickle thing. You either have it or you don’t. And this morning I worked out the first step to unlocking it.
Why should I believe you?
If you create blogs and videos for social media, this is important…
The path to Brand Purpose.
People’s interest in exploring their Purpose has increased dramatically in the 10 years since I created my first program designed to help people ‘discover’ the Purpose of their work/brand, and
Why a ‘Brand Promise’ is better than a USP
The term ‘USP’ (Unique Selling Proposition) has been around for a long, long time. It’s a statement that explains what makes a brand unique from its competitors. It has been
Your Brand is a Reflection of You.
The key to building an authentic brand is to ensure it reflects who you are – as a business founder, owner or leader. Here are the key steps to building